Eastasouth Proceeding of Economics and Business

Enhancing Customer Buying Interest in Evolving Fashion Products Through Omni-Channel Marketing Strategies

Favian Firwan — 2023-11-07

The proper marketing plan will help draw buyers to continue to run well and continue to expand. Omni-channel is one of the right media methods. Omni-channel is a networking platform, both online and offline, carried out by clients of interconnected enterprises. Some firms use multiple Omni-channel marketing tactics that would boost the purchasing demand for a brand's goods. The profits of products sold by the company are influenced by consumer buying interest. Similarly, the purchasing appetite of customers in this trend grows with fashion items that are gradually evolving. The literature review is carried out by writing the keyword "Omni-channel" for journals retrieved from the source, namely Google Scholar so that eight journals are screened after and according to this report. Omni-channel will raise customer purchasing interest, especially in fashion goods currently evolving rapidly, based on the eight journals received. More businesses can enhance the level of service and sell these fashion products better and broaden the reach of marketing. Omni-channel marketing, particularly for fashion goods, affects customer purchasing desire, which is currently growing, especially with the number of designers producing different contemporary fashion models.

The Nexus of Compensation and Work Motivation: Impact on Employee Performance within Organizations

Refika Tiara — 2023-11-07

This literature review aims to examine the impact of compensation and work motivation on employee performance. The review methodically analyzed 15 relevant studies, considering various aspects including research issue, methodology, commonalities, and potential avenues for further research. Among the selected studies, eight employed quantitative research methods, three utilized descriptive approaches, two were based on explanatory research, one combined descriptive and causal analysis, and the remaining study adopted a qualitative research approach. The collective findings from these studies indicate a strong and positive correlation between compensation, work motivation, and employee performance. Additionally, it is noteworthy that several other factors, such as work discipline and job satisfaction, were also identified as contributing positively to employee performance. This comprehensive review offers valuable insights into the multifaceted relationship between compensation, work motivation, and employee performance while suggesting promising directions for future research in this domain.

Unveiling the Secret Ingredients: Boosting Profit Growth in Food and Beverage Manufacturing Companies on the Indonesia Stock Exchange

Yana Priyana — 2023-11-07

In this study, we aim to investigate the key factors influencing profit growth within the manufacturing companies listed on the Indonesia Stock Exchange. The primary focus of our research centers on profit growth as the dependent variable, with independent variables including the current ratio, debt-to-equity ratio (DER), and total asset turnover (TATO). Our analysis was conducted on a dataset comprising 26 manufacturing companies within the food and beverage sub-sector, which are listed on the Indonesia Stock Exchange. Among these, we selected a sample of five companies over the period spanning 2017 to 2019. Utilizing various statistical tests such as classical assumption testing, linear regression analysis, t-tests, F-tests, and coefficient of determination tests through SPSS, we found that only the debt-to-equity ratio (DER) demonstrated a significant influence on profit growth, as indicated by a significance level below 0.05. Conversely, the current ratio (CR) and total asset turnover (TATO) were found to have no significant impact on profit growth within these companies.

Training and Human Resource Management Strategies to Promote MSME Growth in Sukabumi

Aenul Yaqin — 2023-11-07

Training is often regarded as the most common employee performance activity, including in Small and Medium Enterprises (SMEs). The increasing number of SMEs in Sukabumi, contributes to the Sukabumi Regency Government's efforts to reduce unemployment rates since SMEs require a workforce while empowering the local community. Through training, it is expected that SMEs in Sukabumi, can enhance employee performance and the quality of human resources, thereby reducing issues arising from a lack of human resource quality. The purpose of this research is to examine the role of training management in human resource management on the performance of SMEs in Sukabumi. This journal employs a literature review method by gathering journal articles relevant to this research. Based on the literature, training and management support for SMEs are suitable solutions to improve and develop SMEs, as well as enhance human resource quality, given that SMEs represent the largest business group, making it imperative to strengthen SMEs involving many employees through training.

Toward a Comprehensive Understanding of Financial Ratios' Impact on Profitability: A Study of Cigarette Companies Listed on the Indonesia Stock Exchange (2015-2017)

Agung Zulfikri — 2023-11-07

This study aims to determine the extent of the influence of Current ratio (CR), Debt to asset ratio (DAR), and Debt to equity ratio (DER) on profitability. This research was conducted on cigarette companies listed on the Indonesia Stock Exchange for the period 2015-2017. The sampling method used was purposive sampling method with a total sample of 4 observations. The data used is secondary data in the form of audited financial reports registered and published by the Indonesia Stock Exchange through the website www.idx.co.id. The analytical method used in this research is multiple linear regression analysis with the SPSS Statistics 24 tool. A descriptive statistical test is used to describe the data in the study, classical assumption test is used to test the existence of bias estimates. The results of this study indicate that DAR and DER have no effect on profitability while CR partially affect profitability. Simultaneous results, namely CR, DAR, and DER affect profitability. CR, DAR, and DER affect profitability by 0.541 or 54.1%, while the remaining 45.9% is influenced by other variables not examined.

Resilience and Recovery: Strategies of Indonesian MSMEs in Post-Pandemic Economic Revival

Tera Lesmana — 2024-07-23

This study examines the resilience and recovery strategies employed by Indonesian Micro, Small, and Medium Enterprises (MSMEs) in response to the economic disruptions caused by the COVID-19 pandemic. Utilizing a descriptive analysis approach, data was collected through a structured questionnaire distributed to MSME managers across various sectors, supplemented by government reports and industry publications. The findings reveal a significant shift towards digital technology adoption and diversification of products and services as predominant strategies for coping with the pandemic's challenges. Approximately 78% of respondents reported an increased use of digital platforms, highlighting a crucial pivot to digital operations. Additionally, 62% of MSMEs diversified their offerings, reflecting adaptive business practices. While government support was widely accessed, its effectiveness received mixed reviews due to procedural complexities and delayed fund disbursement. The study underscores the need for improved digital infrastructure, enhanced digital literacy, and more customized governmental support mechanisms. Tailored policy interventions, particularly for sectors uniquely affected like tourism and manufacturing, are recommended to bolster the resilience and foster a sustainable recovery for Indonesian MSMEs.

The Role of Government Policy in Enhancing the Competitiveness of Indonesian MSMEs

Supriandi Supriandi — 2024-07-23

This study examines the role of government policy in enhancing the competitiveness of Indonesian Micro, Small, and Medium Enterprises (MSMEs). Utilizing a mixed-methods approach, the research integrates quantitative data from surveys conducted with MSMEs across various provinces in Indonesia and qualitative data from interviews with key stakeholders, including policymakers, MSME owners, and industry experts. The findings reveal that while government policies have facilitated improved access to financing—leading to notable growth in revenue—these interventions have had limited impact on expanding market access and fostering innovation among MSMEs. The study also identifies bureaucratic inefficiencies and complex application processes as significant barriers that hinder the effective implementation of government support programs. Based on these insights, the research suggests the need for policy reforms focused on simplifying procedures, tailoring support to specific industry needs, and enhancing transparency and accessibility of information. These changes could potentially amplify the positive impacts of government policies on the competitiveness of Indonesian MSMEs.

Digital Transformation in Indonesian MSMEs: Adoption, Impact, and Future Directions

M. Dikri Abdillah — 2024-07-23

This research explores the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, focusing on the patterns of adoption, the impact on operational performance, and the future prospects of digital technologies in this sector. The study employs a descriptive literature analysis to synthesize findings from various sources, including peer-reviewed journals, industry reports, and government publications. Results indicate that while there is a growing trend towards digital adoption among Indonesian MSMEs, several barriers hinder effective integration, such as cost, lack of digital literacy, and infrastructural deficiencies. The study highlights the significant benefits of digital transformation, including increased market access and operational efficiency, alongside the challenges that need strategic interventions. The findings emphasize the need for comprehensive policies and tailored training programs to facilitate digital adoption in MSMEs. Future research directions include empirical studies to further investigate the impacts of specific digital strategies and the development of a supportive digital ecosystem for all Indonesian MSMEs.

Innovation and Sustainability: Examining the Adoption of Green Technologies by Indonesian MSMEs

Paramita Andini — 2024-07-23

This research examines the adoption of green technologies within Indonesian Micro, Small, and Medium Enterprises (MSMEs), focusing on the perceived benefits and existing barriers to such adoption. Despite the recognized economic and environmental advantages, the uptake of these technologies is limited by several significant factors, including high initial costs, a lack of technical expertise, and cultural resistance. Through a mixed-methods approach, combining qualitative interviews and quantitative surveys, this study provides insights into the dynamics of green technology adoption among MSMEs. The results indicate a strong recognition of the benefits among MSME owners, yet highlight substantial hurdles that impede actual implementation. The study also identifies disparities in technology adoption between urban and rural MSMEs, and suggests that more accessible government policies and educational programs are needed to support and encourage MSMEs toward sustainable practices. The findings emphasize the critical role of tailored financial incentives and educational outreach in facilitating green technology adoption, thereby supporting Indonesia's sustainability goals.

The Influence of Cooperation, Work Discipline, Occupational Health and Safety (K3) On Employees

Riska Rahmawati — 2024-07-23

Through a series of HR activities, namely planning, managing, directing and utilizing human resources productively, company goals will be achieved. In the company, it is very important that the name management and employees, the two elements cannot be separated. chose a qualitative approach method with a case study approach. This research method uses quantitative methods. The results of this study state that teamwork has a positive and significant effect on employee performance. In the application of occupational health and safety (K3) management in terms of internal factors and nurse behaviour in terms of external factors. Coordination and communication are very important for smooth performance between employees and between departments. Occupational health safety (K3) has a partial effect on employee productivity. Work discipline and occupational health safety (K3) simultaneously affect employee work productivity.