Eastasouth Proceeding of Nature, Science, and Technology

Optimization of Machine Learning Algorithms for Fraud Detection in Electronic Financial Transactions

Rully Fildansyah — 2023-11-07

Electronic financial transactions play a pivotal role in the modern financial ecosystem, but they also attract sophisticated fraudulent activities. This research delves into the optimization of machine learning algorithms for fraud detection in electronic financial transactions. The study demonstrates that algorithm optimization significantly enhances detection performance, as evidenced by improved accuracy, reduced false positives, increased recall, precision, and F1-score. The practical implications of these findings are substantial. Enhanced fraud detection algorithms contribute to heightened security for individuals and financial institutions. Reduced false positives streamline transaction verification processes, bolstering customer confidence and operational efficiency within financial institutions. Looking ahead, future research should explore more advanced techniques and algorithms for fraud detection, such as real-time data processing and deep learning. Additionally, policy, legal implications, and data privacy considerations should be integrated into developing more robust fraud detection solutions. Further studies on the impact of regulatory changes on fraud detection represent valuable avenues for future research. By continuously advancing technology and detection approaches, we can better safeguard electronic financial transactions in our ever-evolving digital landscape.

Application of Virtual Reality in Clinical Skills Training for Health Workers

M. Dikri Abdillah — 2024-06-29

This study investigated the impact of applying virtual reality (RV) in clinical skills training for medical students. The results showed that the use of RV significantly improved progress in clinical skills, clinical understanding, and clinical confidence levels in students. RV enabled the creation of realistic clinical simulations, creating an experience closer to the real world. Implications of these findings include the integration of RVs in medical education curricula, development of virtual clinical scenarios, instructor training, periodic evaluation, and improvement of technological infrastructure. In addition, RVs also have potential for continuous training in professional careers. The results of this study confirm that RVs can be an effective tool in improving clinical skills education and preparing students for better medical practice.

Using Computer Graphics to Enhance User Experience in Video Games

Ilham Akbar Bunyamin — 2024-06-29

This research explores the use of computer graphics technology in video games and how it can enhance the user experience. Focusing on an in-depth understanding of the influence of computer graphics on video games, this research uses a case study approach to investigate this phenomenon. The population studied was 18-35 year old video game users who actively play games with high graphics. Data were collected through questionnaires, gameplay observation, and content analysis. The results showed that the use of more advanced computer graphics technology significantly enhanced the user experience in video games. More realistic graphics, impressive visual effects, and high detail make players more involved and engaged in the game world. High quality graphics are also positively related to the level of user satisfaction. These findings are in line with the literature which emphasizes the importance of good graphics in enhancing game appeal and user satisfaction.

Global Climate Change and the Importance of Tropical Rainforests as a Source of Biodiversity

Lucky Anggi — 2023-11-07

This study explores the influence of global climate change on biodiversity in tropical rainforests. Through the collection of climate and biodiversity data, we found that climate change, such as increased temperatures and fluctuations in rainfall, has had a significant impact on the species communities in these forests. Some species experienced population declines, while others experienced increases. The analysis showed a close relationship between climate change and changes in species composition and behavior. The results of this study have important implications for the conservation and management of tropical rainforests in the face of global climate change challenges.

Analysis of Climate Change Impacts on City Infrastructure: Adaptation Planning to Enhance Environmental Resilience

Arsalan Arsalan — 2024-06-29

This study examines the impact of climate change on city infrastructure and provides recommendations for adaptation strategies. The results show that climate change has caused physical damage and disruption of city infrastructure services. The current infrastructure has a low level of resilience to climate change. Recommended adaptation strategies include improving drainage infrastructure, strengthening buildings, diversifying energy sources, implementing extreme weather monitoring systems, and increasing public training and awareness. Collaboration between sectors and stakeholders is key in addressing climate change.

Analyzing the Relationship Between Technology Adoption and Business Performance in the Digital Age in SMEs in Indonesia

Yusuf Iskandar — 2023-11-07

Technology is becoming a crucial component of company success in Indonesia's dynamic Small and Medium-sized Enterprises (SMEs) sector. This study aimed to quantitatively examine how technology adoption and business performance in Indonesian SMEs relate to one another. To evaluate the relationships between technology adoption—including hardware, software, internet-based solutions, automation, and digital marketing strategies—and different facets of business performance, including revenue growth, profitability, market share, customer satisfaction, and employee productivity, data was gathered from a diverse sample of SMEs in a variety of sectors. A variety of statistical techniques were also used in this research. The results showed a strong positive relationship between business performance and technology use. SMEs who embraced technology more fully illustrated better company success, especially regarding automation, digital marketing tactics, and internet-based solutions. The significance of digital marketing techniques in augmenting brand awareness and customer interaction has been underscored by their emerging status as a robust predictor of business performance.

Impact of Social Media Engagement and Content Quality on Brand Loyalty in Skincare Business in Indonesia

Paramita Andini — 2023-11-07

The beauty and skincare industry in Indonesia has witnessed remarkable transformations driven by the increasing integration of social media platforms into marketing and consumer engagement strategies. This study sought to quantitatively analyze the impact of social media engagement and content quality on brand loyalty within the Indonesian skincare business. Data was collected through a structured questionnaire from a sample of 300 consumers, and various statistical analyses were conducted to test the research hypotheses. The results confirmed a positive and significant relationship between social media engagement and brand loyalty, as well as the influential role of content quality. Additionally, the interaction effect between social media engagement and content quality was found to enhance brand loyalty. These findings offer practical insights for skincare businesses in Indonesia, emphasizing the importance of a combined approach that effectively engages consumers on social media while delivering high-quality content. As the skincare market in Indonesia continues to grow, understanding and harnessing the power of social media and content quality is essential for building brand loyalty in this dynamic and competitive industry.

Impact of Artificial Intelligence on Job Transfer and Workforce Adaptation in Start-up Companies in Indonesia

Tera Lesmana — 2024-06-29

In the rapidly evolving landscape of the global workforce, Artificial Intelligence (AI) is reshaping industries and job roles. Indonesian start-up companies, known for their agility and innovation, are actively embracing AI. This research aimed to investigate the implications of AI adoption in Indonesian start-ups and its effects on job roles, employee skills, and workforce adaptation. Qualitative data was gathered through interviews with employees and managers in various stages of AI integration. Findings reveal that AI has shifted job roles from routine to complex tasks, highlighting augmentation over automation. Digital literacy, data interpretation, and problem-solving skills emerged as critical attributes. Companies with fully integrated AI actively invested in upskilling and reskilling initiatives, though they encountered challenges related to the cost of training and employee resistance. The "Making Indonesia 4.0" initiative aligns with these findings, emphasizing technology's role in driving economic growth. This research underscores the dynamic relationship between AI integration and workforce adaptation, offering both challenges and opportunities for Indonesian start-up companies.

Impact of Technological Advances on Environmental Sustainability in West Java

Riska Rahmawati — 2023-11-07

Using a quantitative research approach, the research paper investigates the impact of technological advances on environmental sustainability in West Java, Indonesia. The study aims to assess the extent to which technological innovations have influenced environmental sustainability indicators in the region. Key findings from the research suggest that technological adoption, particularly in renewable energy and advanced waste management, has positively impacted environmental sustainability. Notably, the study reveals improved air quality in urban areas and a significant reduction in landfill usage. However, regional disparities in technology adoption highlight the need for targeted interventions to ensure equitable benefits. The results emphasize the significance of policies promoting environmentally sustainable technologies and provide valuable insights for West Java policymakers, businesses, and environmental organizations. The research underscores the importance of continued efforts to balance economic development with environmental preservation.

Analyzing the Relationship Between Technology Usage and Work Productivity

Ammar Muhtadi — 2024-06-29

This research investigates the intricate relationship between technology use and employee work productivity within the realm of start-up companies. Operating in dynamic, competitive environments, start-ups have increasingly leveraged technology to optimize their performance and efficiency. The study employs a quantitative research approach, utilizing surveys to gather data from employees in various start-up companies. The primary objectives include elucidating the connection between technology use and productivity, exploring mediating and moderating factors, and providing actionable insights for start-ups aiming to enhance employee performance through technology. The findings reveal a moderately positive correlation between technology use and productivity. Mediation analysis highlights the significance of employee skills, training, and job satisfaction, while moderation analysis underscores the role of organizational culture and leadership style. This research equips start-up companies with valuable knowledge to optimize technology utilization in their quest for success.