Resilience and Recovery: Strategies of Indonesian MSMEs in Post-Pandemic Economic Revival

Abstract

This study examines the resilience and recovery strategies employed by Indonesian Micro, Small, and Medium Enterprises (MSMEs) in response to the economic disruptions caused by the COVID-19 pandemic. Utilizing a descriptive analysis approach, data was collected through a structured questionnaire distributed to MSME managers across various sectors, supplemented by government reports and industry publications. The findings reveal a significant shift towards digital technology adoption and diversification of products and services as predominant strategies for coping with the pandemic's challenges. Approximately 78% of respondents reported an increased use of digital platforms, highlighting a crucial pivot to digital operations. Additionally, 62% of MSMEs diversified their offerings, reflecting adaptive business practices. While government support was widely accessed, its effectiveness received mixed reviews due to procedural complexities and delayed fund disbursement. The study underscores the need for improved digital infrastructure, enhanced digital literacy, and more customized governmental support mechanisms. Tailored policy interventions, particularly for sectors uniquely affected like tourism and manufacturing, are recommended to bolster the resilience and foster a sustainable recovery for Indonesian MSMEs.