Innovation and Sustainability: Examining the Adoption of Green Technologies by Indonesian MSMEs

Authors

  • Paramita Andini Sanskara Karya Internasional

DOI:

https://doi.org/10.58812/epeb.v1i1.45

Keywords:

Green Technologies, Indonesian MSMEs, Innovation, Sustainability

Abstract

This research examines the adoption of green technologies within Indonesian Micro, Small, and Medium Enterprises (MSMEs), focusing on the perceived benefits and existing barriers to such adoption. Despite the recognized economic and environmental advantages, the uptake of these technologies is limited by several significant factors, including high initial costs, a lack of technical expertise, and cultural resistance. Through a mixed-methods approach, combining qualitative interviews and quantitative surveys, this study provides insights into the dynamics of green technology adoption among MSMEs. The results indicate a strong recognition of the benefits among MSME owners, yet highlight substantial hurdles that impede actual implementation. The study also identifies disparities in technology adoption between urban and rural MSMEs, and suggests that more accessible government policies and educational programs are needed to support and encourage MSMEs toward sustainable practices. The findings emphasize the critical role of tailored financial incentives and educational outreach in facilitating green technology adoption, thereby supporting Indonesia's sustainability goals.

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Published

2024-07-23

How to Cite

Andini, P. (2024). Innovation and Sustainability: Examining the Adoption of Green Technologies by Indonesian MSMEs. Eastasouth Proceeding of Economics and Business, 1(1), 71–77. https://doi.org/10.58812/epeb.v1i1.45