Analyzing the Relationship Between Technology Adoption and Business Performance in the Digital Age in SMEs in Indonesia

Authors

  • Yusuf Iskandar Universitas Pembangunan Jaya
  • Heliani Heliani Universitas Nusa Putra
  • Ujang Badru Jaman Universitas Nusa Putra
  • Andri Ardhiyansyah Universitas Nusa Putra

DOI:

https://doi.org/10.58812/asst.v1i01.6

Keywords:

Technology Adoption, Business Performance, Digital Age, SMEs

Abstract

Technology is becoming a crucial component of company success in Indonesia's dynamic Small and Medium-sized Enterprises (SMEs) sector. This study aimed to quantitatively examine how technology adoption and business performance in Indonesian SMEs relate to one another. To evaluate the relationships between technology adoption—including hardware, software, internet-based solutions, automation, and digital marketing strategies—and different facets of business performance, including revenue growth, profitability, market share, customer satisfaction, and employee productivity, data was gathered from a diverse sample of SMEs in a variety of sectors. A variety of statistical techniques were also used in this research. The results showed a strong positive relationship between business performance and technology use. SMEs who embraced technology more fully illustrated better company success, especially regarding automation, digital marketing tactics, and internet-based solutions. The significance of digital marketing techniques in augmenting brand awareness and customer interaction has been underscored by their emerging status as a robust predictor of business performance.

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Published

2023-11-07

How to Cite

Iskandar, Y., Heliani, H., Jaman, U. B., & Ardhiyansyah, A. (2023). Analyzing the Relationship Between Technology Adoption and Business Performance in the Digital Age in SMEs in Indonesia. Eastasouth Proceeding of Nature, Science, and Technology, 1(01), 01–08. https://doi.org/10.58812/asst.v1i01.6